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What do all High converting landing page designs have in common?
Bad landing page design sticks out like a sore thumb on people's websites.
when trying to creating a landing page, the first time can prove difficult if you have no experience.
When you focus on too many details, it is easy to lose track and create something that is badly proportioned. This is even more of a problem if you don't know the principles.
If you want to maximize your conversions, follow these tips to-a-tee and you will be off to a good start.
1. Tell them the perks, not just the Features
You cannot rely solely on reputation. You need to show them what your product will do for them, and help them visualize how their lives will be easier.
So before you get into anything technical, tell your readers the features, and the benefits to those features.
It is your job to put it all together for them, because they will not connect how the features can be applied to their lives by themselves.
This is how your landing page design will set itself apart from the competitor's.
2.Optimize Scanability
Whoever is viewing your landing page is most likely not there to read. They are vaguely searching for something without much intention on staying on one page for too long.
You need to make the reasons for them to stay, clear, and fast! Otherwise they will not think twice about getting off your page and onto another.
Format everything so that your most vital messages are simplified and easily seen.
3.Above the fold
Think of your most compelling advantages.
Make sure that you keep everything compelling "above the fold", this will be your introduction is the first step to winning over the consumer.
Whether your asking them to leave a phone number, or purchase your service of product, your primary goal is to interest them as quickly as you can, and lure them into finding out more about what your offering.
4.Keep them focused
Your landing page design needs to be free of any distractions that could be counter-productive to your cause.
If you have too many things going on at once, this will draw attention away from your final goal and confuse the audiences as of what direction they should go.
Cut anything that leads to another direction. Any external links that you feature should only be there if it is absolutely necessary (such as privacy policy).
Remove anything that could potentially lead them off your page, especially external links. tsk tsk.
This is what will make you your money. It all comes down to the CTA button to get them on-board. You've got a good product, you've established why it's a good product, now its time to let them find their own way. Right?
Nope!
You can't leave it up to them. Your job is to hold their hand all the way through the entire process and tell them exactly what to do, while they are still inspired by your awesome sales copy.
If you squabble their patience, then all will be lost. Their attention will go to something else and you will lose a customer.
You don't want this to happen, as it would be counter-productive to all the effort that you've put into your landing page design. Tell them what to do, and don't waste time, or you risk losing out to a competitor who gets it right the first time.
Have you noticed the effects of smart phones on society. As smart phones progress, a growing percentage of people have no use for a computer these days.
You have obviously noticed the amount of people tuning into their smart phones. With some people, it seems to be impossible to get them to put down their precious electronics.
What this means is that yourlanding page design needs to evolve with them if you want to tap into these potential prospects.
As we progress with this technology, a decent percentage of people will only ever see your landing page design through their phone.
Make sure that they get the message so you don't lose out on potential customers.
when trying to creating a landing page, the first time can prove difficult if you have no experience.
When you focus on too many details, it is easy to lose track and create something that is badly proportioned. This is even more of a problem if you don't know the principles.
If you want to maximize your conversions, follow these tips to-a-tee and you will be off to a good start.
1. Tell them the perks, not just the Features
You cannot rely solely on reputation. You need to show them what your product will do for them, and help them visualize how their lives will be easier.
So before you get into anything technical, tell your readers the features, and the benefits to those features.
It is your job to put it all together for them, because they will not connect how the features can be applied to their lives by themselves.
This is how your landing page design will set itself apart from the competitor's.
2.Optimize Scanability
Whoever is viewing your landing page is most likely not there to read. They are vaguely searching for something without much intention on staying on one page for too long.
You need to make the reasons for them to stay, clear, and fast! Otherwise they will not think twice about getting off your page and onto another.
Format everything so that your most vital messages are simplified and easily seen.
3.Above the fold
Think of your most compelling advantages.
Make sure that you keep everything compelling "above the fold", this will be your introduction is the first step to winning over the consumer.
Whether your asking them to leave a phone number, or purchase your service of product, your primary goal is to interest them as quickly as you can, and lure them into finding out more about what your offering.
4.Keep them focused
Your landing page design needs to be free of any distractions that could be counter-productive to your cause.
If you have too many things going on at once, this will draw attention away from your final goal and confuse the audiences as of what direction they should go.
Cut anything that leads to another direction. Any external links that you feature should only be there if it is absolutely necessary (such as privacy policy).
Remove anything that could potentially lead them off your page, especially external links. tsk tsk.
This is what will make you your money. It all comes down to the CTA button to get them on-board. You've got a good product, you've established why it's a good product, now its time to let them find their own way. Right?
Nope!
You can't leave it up to them. Your job is to hold their hand all the way through the entire process and tell them exactly what to do, while they are still inspired by your awesome sales copy.
If you squabble their patience, then all will be lost. Their attention will go to something else and you will lose a customer.
You don't want this to happen, as it would be counter-productive to all the effort that you've put into your landing page design. Tell them what to do, and don't waste time, or you risk losing out to a competitor who gets it right the first time.
Have you noticed the effects of smart phones on society. As smart phones progress, a growing percentage of people have no use for a computer these days.
You have obviously noticed the amount of people tuning into their smart phones. With some people, it seems to be impossible to get them to put down their precious electronics.
What this means is that yourlanding page design needs to evolve with them if you want to tap into these potential prospects.
As we progress with this technology, a decent percentage of people will only ever see your landing page design through their phone.
Make sure that they get the message so you don't lose out on potential customers.
About the Author:
Ivan Andrianko is a recognized expert in the field of Landing page design. Get your Custom Landing Page today! Double YOUR CONVERSIONS or DOUBLE YOUR MONEY BACK!