WEB site design

When first setting out to plan your landing page design, it can prove to be difficult to get some concrete tips to base your design off of.

This is a common problem when using the internet as your reference.

So, in order to make things easier on you, I have gathered some solid info that should serve as a checklist to tap into your full potential of interacting with your market.

You wouldn't construct a building without a foundation, and you shouldn't do the same on your landing page design. The basics are always the ground you stand upon, the rest is up to you.

Here are some basics:

- Each element on your page need to be snappy and to-the-point

- Avoid blocks of text, keep your sentences short

- Your CTA (call to action) needs to be clear and strong

- You need to add value to things

- Your site needs to be respectable

Those points are the bones of any landing page design, if you don't incorporate each element, it just won't function properly.

Now, we don't have time to properly address each one, so i will give you a good summery of the last point,

Adding value:

You've got a good product and a fair price. The trick is adding value to your deal without raising costs, how are your supposed to accomplish this?

First off, you have to think. How much is your product REALLY worth. This has nothing to do with a number, but more in the terms simply helping a person live.

- Does it cut back on time?

- Does it offer valuable information that would take days, months, or even years to figure out on your own?

- Does it makes your life easier?

- Is it going to help you earn your living?

People will always look for these things in a product and how hard your product hits the mark will depend on the person. You main goal is to try to maximize the usefulness to as many people as possible!

To do this, your going to have to do sufficient research before creating a plan of action of how you will design your landing page. in order to find a good halfway point between different groups in your demographic.

When creating a sense of value, you key selling points have nothing to do with the product, but the results of the product in relation to the consumer.

We call these "the benefits". The mistake that people make is differentiating between features and benefits. Do you fully understand this separation?

In lamens terms, Features are the functions of your product; what it does. The benefits on the other hand, are the positive side effects of these functions.

Here's an example of this relationship:

Product: Landing Page Design

Feature: Created with aspects of consumer psychology in mind

Benefit: Increased reception from prospects

Feature: Hi quality graphics

Benefit: prestige, authority and trust-ability

Although this may not be such a hard concept to grasp, the trouble people seem to be having is effectively connecting one to the other and communicating it.

The easiest way to maintain proper format when communicating this is by keep the features and benefits interwoven in one delivery. Don't state the features and then the benefits, or make two separate bullets for the two, always list the feature and then the benefit right after, assume people will not figure it out for themselves.

The next step to adding value has to do with price. You need to be liquid with your prices.

Try to appear as flexible as possible. When someone figures out that you have an excellent product or service, lowering the price as your sales copy progresses is a good way to surpass their expectations, thus making your product even more desirable.

If you do this, people will instantly feel like they saved some money.

You don't have to price you product less than it already is, just start with a higher one, lower it, and then show some sort of statistic of how much less it is. People love to see the numbers on how much they are saving.