WEB site design

Everybody wants to get online these days, and the big buzzword phrase is:

web ecommerce design BUT . . . What does it really mean?

As usual, there are many points to think about. So let's commence with some basics that you should now about when taking your business online, and particularly when putting services and products on sale online.

Prior to getting anywhere near selling a product on the Net, you want to get this one single, yet easy, thing right first.











Your Marketing Plan

Oh? I hear you are disappointed? Thought it would be something more spectacular than that? Maybe something a little more technical?

No! Even though it is a web site, it is still a business and it requires planning and understanding how the thing is going to work, and that it's going to work.

It doesn't need to be complex or long. Just clear and giving direction. Your Web Site Designer on the Gold Coast will be well placed to help with planning your web ecommerce design.

For example:

Do you need to install a Shopping Cart for online purchases and payments if your product is project housing? Probably not. Not so many people will use their Visa card or paypal account to buy a home.

As an alternative you probably would like them to call for an appointment. Would you invite readers to ring your toll-free number to purchase your new $1.99 kitchen gadget? Potentially not.

It is a low-cost item with small margins. You would like the entire purchase process managed automatically thru a complex, straightforward shopping cart right there in your internet site

These 2 examples were pretty obvious, but others aren't quite that straight forward.

Continuing on.

- How do you need them to contact you and how are those enquiries going to be handled when they start rolling in?
- How much do you want to pre-qualify enquiries online before they reach you?
- What offers are you intending to make online to draw in customers?

So , in web ecommerce, design is only one of the things to be considered.

And yet these other important questions are often overlooked when people opt to build a site, because they're not handling a professional web selling team.

Many web designers are just that "graphical designers and not marketeers. They make amazing and clever designs, but they aren't experienced in selling systems to generate results.

So , ensure that you get the right balance of expertise in the team you engage for web ecommerce and design a functional internet site that's engaging while also being a selling and business tool.