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Google's Precious SEO Algorithm To Stay Secret
Lately, a news website reported that the CEO of Google, Eric Schmidt, is often frustrated when individuals keep asking him about the ranking algorithm that the mega search engine uses. Among the many frequent questions, Schmidt reportedly keeps being asked why Google does not share its 200 factors when ranking.
Involving this subject, Schmidt stated that the main reason behind the secrecy is that there is no solid factor. Google prefers not to publish the algorithm and idea of how everything works because the algorithm itself undergoes various changes as fast as the changes and development normally come in technology. In connection with this, they would rather not deal with the scrutiny of the search engine optimization community with every modification.
The company is also worried that if they share their highly valuable algorithm, some SEO groups and online marketing communities might abuse it instead. It is a fact that there are a lot of individuals who may use the algorithm for personal means instead of the good of the online community. It opens doors for all Internet beings, including those who are up to no good.
For now, the best thing that SEOs can do is to try to analyze the changes that Google has made with each update. Most of the changes that Google makes are not that extreme. This allows people who are interested in search engine optimization to search more and learn as they go. Newbies are advised to start with the fundamental concepts that almost always never change before they undertake faster changing issues like Google's algorithm.
Mastering search engine optimization as well as online marketing will always be challenging for any aspirant and SEO companies. This is a challenge for newcomers to find a established SEO company that is able to keep up with Google's SEO algorithm modifications and reach the desired results needed.
Involving this subject, Schmidt stated that the main reason behind the secrecy is that there is no solid factor. Google prefers not to publish the algorithm and idea of how everything works because the algorithm itself undergoes various changes as fast as the changes and development normally come in technology. In connection with this, they would rather not deal with the scrutiny of the search engine optimization community with every modification.
The company is also worried that if they share their highly valuable algorithm, some SEO groups and online marketing communities might abuse it instead. It is a fact that there are a lot of individuals who may use the algorithm for personal means instead of the good of the online community. It opens doors for all Internet beings, including those who are up to no good.
For now, the best thing that SEOs can do is to try to analyze the changes that Google has made with each update. Most of the changes that Google makes are not that extreme. This allows people who are interested in search engine optimization to search more and learn as they go. Newbies are advised to start with the fundamental concepts that almost always never change before they undertake faster changing issues like Google's algorithm.
Mastering search engine optimization as well as online marketing will always be challenging for any aspirant and SEO companies. This is a challenge for newcomers to find a established SEO company that is able to keep up with Google's SEO algorithm modifications and reach the desired results needed.