Custom Search
Factors To Consider In Designing Websites For Search Engines
Search engines play an important role in making Internet browsing systematic. Most Internet users rely on search engines to find and retrieve information about a product, a person or anything that they find interesting. And most importantly, Internet users consider the top returned results as the most reliable references for the information they are seeking. That's why it's crucial to create a web design that adheres to search engines' protocols.
The simplest way to understand how search engines work is to compare them to the system that libraries commonly apply, the Dewey Decimal System. A library catalog is present in all libraries. Researchers and book borrowers refer to a library catalog for the title, author and date of publication of the item they are looking for. Unless the book that a researcher is looking for is already in the library's database, researchers will not find the book even though it is physically present in the library.
The same way goes for search engines. Thousands of websites exist in the World Wide Web, but not all of them are accessible to search engine users. This is because search engine spiders can "read and understand" only the information (found in a particular web page) that has been indexed.
Creating a web design that follows the search engines' ranking standards, however, is not enough to drive traffic to a website. A website needs optimisation so that it will attain a consistent high ranking in search engines result list.
So aside from the visual value of the web design, websites also need to contain relevant information for it to become favorable to spiders. Informative, keyword-rich and regularly updated web content assures companies a good result in terms of their website ranking.
Nowadays, to design websites for search engines means mastering the site architecture and its content. Mastering web optimisation is not a one-time process, however. It involves maintenance, monitoring and even continuous testing to achieve virtual presence.
The simplest way to understand how search engines work is to compare them to the system that libraries commonly apply, the Dewey Decimal System. A library catalog is present in all libraries. Researchers and book borrowers refer to a library catalog for the title, author and date of publication of the item they are looking for. Unless the book that a researcher is looking for is already in the library's database, researchers will not find the book even though it is physically present in the library.
The same way goes for search engines. Thousands of websites exist in the World Wide Web, but not all of them are accessible to search engine users. This is because search engine spiders can "read and understand" only the information (found in a particular web page) that has been indexed.
Creating a web design that follows the search engines' ranking standards, however, is not enough to drive traffic to a website. A website needs optimisation so that it will attain a consistent high ranking in search engines result list.
So aside from the visual value of the web design, websites also need to contain relevant information for it to become favorable to spiders. Informative, keyword-rich and regularly updated web content assures companies a good result in terms of their website ranking.
Nowadays, to design websites for search engines means mastering the site architecture and its content. Mastering web optimisation is not a one-time process, however. It involves maintenance, monitoring and even continuous testing to achieve virtual presence.
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