Custom Search
A True Case Report Of A Failed SEO Campaign And How You Can Avoid It
A startup online travel site carried out its search engine optimisation or SEO campaign. The owner is venturing into SEO only for the first time. Without knowledge on SEO concepts and strategies, he paid an SEO consultant.
After four months of embarking on the SEO campaign, with the SEO consultant giving direction and the in-house employees carrying out the strategies, the website still did not show any result. It was not landing on the third page of Google even, and the actual hotel booking was next to zero despite metrics display a lot of visits to the site. Pressing for results, the business owner went on to re-strategise and in the meantime, concluded the services of the SEO consultant.
SEO consultants may perhaps be experienced in search engine optimisation, but the fact cannot be contended that one person alone cannot attend to the full spectrum of SEO campaign.
SEO is plain, and therefore must be kept straightforward amidst its ever changing strategies. Its goal is simple: to grow your website's page rank in the major search engines so your consumers can easily spot you when they search for merchandise or services which you offer. It is accounted that Google, Yahoo and Bing altogether receive one billion visits in overnight.
One thing that renders SEO dynamic is the fact that it utilises a variety of strategies that are ever-changing. New techniques are being introduced particularly in the aspect of social media.
In the case of the online hotel reservation website, the SEO consultant failed to produce ranking simply because despite his competency, he does not have a seasoned team to help him. SEO involves a team of article writers, bloggers, link builders, and social media specialists.
Successful SEO campaigns are delivered by a team of SEO professionals from an SEO company. They have the training, experience, and competence on the full range of strategies involved in SEO, even for those that are just to be discovered. An SEO company will usually designate a team to one client, thus the outcome of a concentrated SEO campaign could be felt in days.
Done right, SEO is a very effective online marketing strategy which companies heavily depend on for conversion.
After four months of embarking on the SEO campaign, with the SEO consultant giving direction and the in-house employees carrying out the strategies, the website still did not show any result. It was not landing on the third page of Google even, and the actual hotel booking was next to zero despite metrics display a lot of visits to the site. Pressing for results, the business owner went on to re-strategise and in the meantime, concluded the services of the SEO consultant.
SEO consultants may perhaps be experienced in search engine optimisation, but the fact cannot be contended that one person alone cannot attend to the full spectrum of SEO campaign.
SEO is plain, and therefore must be kept straightforward amidst its ever changing strategies. Its goal is simple: to grow your website's page rank in the major search engines so your consumers can easily spot you when they search for merchandise or services which you offer. It is accounted that Google, Yahoo and Bing altogether receive one billion visits in overnight.
One thing that renders SEO dynamic is the fact that it utilises a variety of strategies that are ever-changing. New techniques are being introduced particularly in the aspect of social media.
In the case of the online hotel reservation website, the SEO consultant failed to produce ranking simply because despite his competency, he does not have a seasoned team to help him. SEO involves a team of article writers, bloggers, link builders, and social media specialists.
Successful SEO campaigns are delivered by a team of SEO professionals from an SEO company. They have the training, experience, and competence on the full range of strategies involved in SEO, even for those that are just to be discovered. An SEO company will usually designate a team to one client, thus the outcome of a concentrated SEO campaign could be felt in days.
Done right, SEO is a very effective online marketing strategy which companies heavily depend on for conversion.